What Was New at Cine Gear Expo 2025? Discover the Latest in Lenses and Cinema Tech

Whether you're a curious filmmaker or just stepping into the world of cinema, here’s a quick, clear look at the standout lens innovations that made headlines.

Let's take a look at some of the most talked-about eyewear announcements from the event, which took place June 6-7 at Universal Studios Lot in California.

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Angénieux Oval Iris: Anamorphic Look, Spherical Flexibility

France’s Angénieux launched a new Oval Iris module for its Optimo Prime Series, adding to its IOP (Integrated Optical Palette).

What makes it special?

• Oval bokeh like that of anamorphic lenses—without the squeeze

• Consistent verticality across focal lengths and apertures

• Metadata support, keeping workflow seamless

This innovation offers cinematographers a hybrid solution: the aesthetics of anamorphic with the versatility of modern spherical lenses.

IB/E Optics 70: Built for the Future of 65mm

The IB/E 70 series, designed for large-format giants like the ARRI ALEXA 65, was officially announced. Crafted in Germany, these primes offer:

• Compact and lightweight builds

• Cooke /i metadata

• Stunning mix of sharp detail and smooth fall-off

For filmmakers pushing the limits of resolution and dynamic range, these lenses are a future-proof investment.

Xelmus Aura: Anamorphic Elegance from Ukraine

One of the most emotional reveals came from XELMUS, who introduced their AURA 2x Anamorphic S35 Series. Built in Kharkiv during incredibly difficult times, this lens series blends vintage charm with modern precision.

Key features:

• Astigmatizers focusing system for ultra-smooth mechanics

• Controlled focus breathing and minimal barrel distortion

• Waterfall bokeh and muted flares for a dreamlike image

• Designed for Super 35 cinematography, with two full sets of focal lengths

The AURA lenses stood out not just for their technical polish but also for the passion behind them—proof that art and resilience go hand in hand.

Sigma Aizu Prime: Fast, Full-Frame, and Organic

Sigma’s Aizu Prime series finally got its wide-angle reveal. All lenses in the lineup feature:

• T1.3 constant aperture across the board

• Full-frame coverage for cinema cameras

• A balance of natural softness and precise sharpness

This makes them ideal for DPs seeking an “organic” cinematic feel—especially in narrative storytelling.

Final Thoughts

Cine Gear Expo 2025 didn’t just showcase new lenses—it revealed the next wave of visual storytelling. From handcrafted anamorphics to 65mm-ready primes, the tools shown here are redefining how stories are told on screen.

Want the full specs of these lenses and more? Head over to our LENSES SECTION to explore all the technical details and see which one fits your next project best.